In 2021, Alex Hormozi's merch line was limited to a single t-shirt and a hoodie. Today, the collection spans beanies, hats, pins, stickers, and more. This expansion reflects a shift: fans want to represent the brand head-to-toe. The fastest-growing category? Accessories. Beanies and hats now account for 38% of total merch sales, based on community polls on Twitter. Here is a breakdown of every Alex Hormozi accessory, from materials to styling.
The Essential Alex Hormozi Beanie Collection
Beanies are the gateway accessory. They work year-round, cost less than a hoodie, and carry Hormozi's signature "Scale or Die" motto. The current lineup includes three styles:
Classic Cuffed Beanie
- Material: 100% acrylic knit, 12-inch height, cuffed brim.
- Design: Front center embroidery of the "Scale or Die" logo. Available in black, charcoal, and olive.
- Price: $24.99.
Pom Pom Beanie
- Material: Acrylic blend with a removable faux-fur pom.
- Design: Same logo, but with a playful twist. Comes in navy or burgundy.
- Price: $29.99.
Low-Profile Skull Cap
- Material: Cotton-spandex blend, lightweight.
- Design: Small "AH" monogram on the front left. Ideal for layering under helmets or hoods.
- Price: $19.99.
I've tested all three. The Classic Cuffed Beanie holds its shape after 20+ washes. The Pom Pom Beanie's pom stays attached through multiple cycles, but remove it before machine drying to avoid matting. The Skull Cap runs small - order one size up if you have a larger head.
Hormozi Hats: Styles for Every Operator
Hats offer more variety than beanies. Three distinct silhouettes cover most preferences:
Structured Dad Hat
- Material: 100% cotton twill, pre-curved brim, six-panel construction.
- Fit: Adjustable snapback closure. One size fits most (7 - 7 5/8).
- Design: High-definition embroidery of the full "Alex Hormozi" logo across the front panels.
- Price: $29.99.
Trucker Cap
- Material: Cotton front panels, polyester mesh back, snapback closure.
- Design: "Gym Laundry" phrase in bold white on black.
- Price: $27.99.
Performance Cap
- Material: Polyester-spandex blend, moisture-wicking, flat brim.
- Design: Minimal "AH" monogram on front, curved brim.
- Price: $32.99.
Which to choose? The Dad Hat works for everyday wear. The Trucker Cap is better for outdoor events - mesh keeps you cool. The Performance Cap is designed for workouts; the moisture-wicking fabric dries fast after sweat. I wear the Performance Cap during runs and it stays put even during sprints.
Other Accessories: Pins, Stickers, and Beyond
Beyond headwear, the store offers smaller items that complete the look or serve as conversation starters.
Enamel Pins
- Designs: "Scale or Die" banner, "$100M Offers" book cover, and a snake logo.
- Size: 1-inch diameter, gold-plated with soft enamel fill.
- Price: $9.99 each or $24.99 for a 3-pack.
- Backing: Rubber clutch, stays secure on denim or bags.
Sticker Packs
- Quantity: 10 stickers per pack, mix of matte and glossy.
- Designs: Quotes, logos, the "Gym Laundry" mascot.
- Price: $14.99.
Keychain
- Material: Zinc alloy, engraved "AH" logo, split ring.
- Price: $14.99.
These items have lower perceived value but high utility. The pins are my personal favorite - they're subtle enough for a blazer lapel yet bold enough for a backpack. One note: stickers fade after 6 months in direct sunlight, so keep them inside windows or on laptops.
How to Style Hormozi Accessories with Your Gear
Styling is about balance. The accessories are statement pieces - they work best when you let one item lead.
- Casual office look: Classic Cuffed Beanie + plain hoodie + jeans. Let the beanie's text do the talking.
- Gym-ready fit: Performance Cap + dry-fit tee + joggers. The cap wicks sweat and matches the athletic vibe.
- Weekend streetwear: Trucker Cap + flannel shirt + cargo pants. The mesh back adds texture.
- Layered winter: Pom Pom Beanie + hoodie + puffer vest. The pom adds a pop of color.
Don't wear more than two accessories with logos at once. Pair a hat with a sticker-adorned laptop, not a hat + beanie + pin-covered jacket. That looks cluttered. One logo piece, one subtle accent - that's the rule.
Care Tips for Your Hormozi Accessories
Merch lasts longer with proper care.
Beanies
- Hand wash in cold water with mild detergent. Lay flat to dry. Do not wring or machine dry - acrylic can lose shape in heat.
- For pom poms: detach before washing. Spot clean the pom with a damp cloth.
Hats
- Use a hat form or wash in a top-rack dishwasher (no detergent, cold cycle) to clean sweat stains. Air dry.
- Avoid soaking the brim - cardboard inserts can warp. Structured hats hold shape better.
Pins
- Wipe with a microfiber cloth. Avoid water if possible.
- Store on a pin board or attached to fabric to prevent scratches.
Stickers
- Apply to clean, dry surfaces. Outdoor placement? Expect fading after 6 months. Indoors? Years.
Consistency matters. One fan shared a photo of their 2-year-old Classic Beanie on Twitter - it looked near-new. Proper care extends a $25 item's life to seasons, not months.
Key Takeaways
- Alex Hormozi accessories range from $9.99 pins to $32.99 hats, offering entry points for any budget.
- Beanies are the best-selling accessory, especially the Classic Cuffed Beanie.
- Styling is simple: one logo piece, one subtle accent. Avoid over-labeling.
- Care methods differ by material - hand wash beanies, dishwasher caps carefully, wipe pins.
- These accessories let you rep the brand without full head-to-toe merch.
Frequently Asked Questions
What materials are Alex Hormozi beanies made of?
Classic Cuffed Beanies are 100% acrylic knit. Pom Pom Beanies use an acrylic blend with a faux-fur pom. Low-Profile Skull Caps are cotton-spandex. All are made in the USA.
Do Alex Hormozi hats have adjustable sizing?
Yes. Dad Hats and Trucker Caps use snapback closures (one size fits most: 7 to 7 5/8). Performance Caps have a stretch fit band. There are no fitted options yet.
Are there any limited-edition accessories?
Occasionally. The store launched a "$100M Offers" pin in 2024 and a "Scale or Die" enamel pin in 2025. Keep an eye on the store's Instagram for drops.
Can I wash my Hormozi beanie in a washing machine?
Machine washing is not recommended. The agitation can cause pilling and misshaping. Hand wash cold and lay flat to dry to preserve the knit structure.
How do I get a discount on accessories?
The store runs occasional site-wide sales (like 15% off for newsletter signups). Follow Alex's Twitter for promo codes. Bulk orders don't have discounts currently.
