Have you ever pulled your favorite Alex Hormozi hoodie out of the wash only to find the print cracked or the fabric faded? You spent good money on that piece - not just for the design but for what it represents. Without proper care, even premium-quality merchandise can wear out fast. Let's fix that.
In my 10+ years working in print-on-demand and merch design, I've seen thousands of garments come and go. The ones that last? They follow a simple care routine. This guide covers everything you need to keep your Alex Hormozi merchandise care simple and effective - from washing to storage.
Washing Instructions for Alex Hormozi Apparel
Inside Out = Print Lifesaver
Turn your garments inside out before washing. This simple step protects the print from friction against other clothes and the machine drum. Direct abrasion is the #1 cause of cracking or peeling on screen-printed designs - turning items inside out reduces that friction by over 80%.
Cold Water Only
Always use cold water (below 30°C / 86°F). Hot water accelerates ink breakdown and shrinks cotton blends. Cold water is just as effective for removing sweat, dirt, and odors - especially when combined with a quality detergent.
Gentle Cycle and Mild Detergent
Select the gentle or delicate cycle on your machine. Skip the bleach, fabric softeners, and stain pre-treaters with harsh chemicals. They can weaken the print adhesive and fade colors. A mild, enzyme-based detergent works best for most Alex Hormozi gear.
What About Heavily Soiled Items?
If your merch has stubborn stains, don't rub the print directly. Instead:
- Pre-treat the stain by dabbing with a small amount of detergent diluted in water
- Let it sit for 10 minutes before washing
- Wash inside out on cold gentle cycle
- Never use hot water thinking it will clean better - it won't and will damage the garment
How Often Should You Wash?
Alex Hormozi hoodies and t-shirts are often worn for casual days or workouts. You don't need to wash them after every single wear. Spot-cleaning with a damp cloth can extend the time between washes. A good rule: wash after 2-3 wears for t-shirts, 3-4 for hoodies, unless visibly soiled.
Drying and Ironing Tips
Air Drying Is Best
Heat is the enemy of print longevity. Tumble drying can cause shrinking and cracking. Air drying your merch will make it last significantly longer. Lay the garment flat on a clean towel or hang it on a hanger in a well-ventilated area away from direct sunlight (which can fade colors).
If You Must Use a Dryer
Sometimes you need it dry fast. If you use a dryer:
- Set to low or no heat">9 or "air fluff" cycle
- Remove while slightly damp and let finish drying naturally
- Never dry on high heat - even once can damage prints
Ironing: Low Heat and No Direct Contact
Ironing directly over a screen print will melt the ink and ruin the design. Always turn the garment inside out. Use a low temperature setting (synthetic or nylon). Place a thin cloth or parchment paper between the iron and the garment to protect against heat damage.
Steam Alternative
If your garment has wrinkles but doesn't need a full ironing, use a handheld steamer. Hold it 6-8 inches away from the fabric while the garment is hanging. This avoids any direct pressure on the print while removing wrinkles effectively.
Storing Your Merch to Maintain Quality
Folded Over Hanging for Knits
Cotton t-shirts and hoodies should be folded rather than hung, especially if you have limited closet space. Hanging can stretch out the neckband and shoulders over time. If you prefer hanging, use wide, padded hangers to distribute weight evenly.
Avoid Tight Folding
When folding for drawers or shelves, avoid tight creases directly across the print. The repeated stress of folding on the same line can create permanent fold marks on the design. Gently roll the garment instead - this minimizes creasing and saves space.
Climate Matters
Store your Alex Hormozi gear in a cool, dry place with moderate humidity. Basements can be musty (promotes mildew), and attics get too hot (accelerates fabric degradation). A closet with stable temperature and low moisture is ideal.
Keep Away from Direct Sunlight
UV rays fade colors and weaken fabric fibers. If your storage area has windows, keep the merch in a drawer or behind a closet door. Even indirect sunlight over months can dull your gear's appearance.
Use Garment Bags for Long-Term Storage
For pieces you rotate seasonally, use breathable cotton garment bags. Avoid plastic dry-cleaning bags - they trap moisture and can cause yellowing on white fabrics.
Extending the Life of Your Prints and Embroidery
Printed Designs: Screen Print vs. DTG
Most Alex Hormozi merchandise uses screen printing or direct-to-garment (DTG) printing. Screen prints are thicker and more durable but can crack if bent repeatedly. DTG prints feel softer but are more sensitive to abrasion. For both:
- Wash inside out
- Air dry
- Avoid fabric softener
- Don't wring or twist the garment when wet - press out moisture gently
Embroidery Care
Hats and jackets with embroidered logos need special attention. Never machine wash embroidered items - hand wash or spot clean only. To dry, stuff the hat with a towel to maintain shape. If the embroidery gets snagged, use a needle to gently pull the loose thread to the inside and secure with a small knot.
Preventing Pilling
Pilling happens when short fibers break and ball up on the surface. To minimize pilling:
- Wash less frequently
- Use a fabric shaver (carefully, avoiding prints)
- Wash with similar fabrics (avoid zippers or rough denim in same load)
- Turn inside out and wash on gentle cycle
When to Retire a Piece
Even with best care, everything ages. Look for signs like significant fading, multiple cracks across the entire print, or holes. At that point, consider upcycling your merch into a workout rag, tote bag, or quilt patch. That's a great way to keep the memory alive without wearing a degraded piece.
Key Takeaways
- Always wash inside out in cold water on gentle cycle
- Air dry whenever possible - low heat dryer only as backup
- Iron inside out with protective cloth, never over print
- Fold t-shirts and hoodies to prevent stretching
- Store in cool, dry place away from sunlight
- For embroidery, hand wash or spot clean only
Frequently Asked Questions
Can I use bleach on my Alex Hormozi merch?
No. Bleach will fade colors and damage the print. If you need to brighten whites, use an oxygen-based bleach alternative (like hydrogen peroxide) and test on a hidden area first.
How do I remove stains without damaging the print?
Blot the stain gently with a damp cloth and mild soap. Don't scrub. Rinse with cold water. For oil stains, apply cornstarch to absorb before washing. Avoid rubbing alcohol or harsh solvents near printed areas.
Is it safe to dry clean my merch?
Dry cleaning uses chemicals that can weaken fabric fibers and degrade print adhesives. It's best to avoid dry cleaning for any printed or embroidered apparel. Stick to the cold water gentle wash method.
Why is my hoodie pilling after only a few washes?
Pilling is common with cotton-polyester blends, especially if washed with rougher fabrics like denim or towels. Always wash similar fabrics together and use a gentle cycle. A fabric shaver can remove pills without damaging the print.
How can I prevent the elastic in cuffs and waistbands from stretching?
Avoid putting cuffs or waistbands in the dryer. Heat breaks down elastic fibers. Air dry, and if you must use a dryer, remove the garment while slightly damp. Also, don't fold hoodies with the waistband folded over - it creates permanent stretch marks.
